Remember the ad showing a ballet dancer with the tagline: ‘Fatima’s next job could be in cyber (she just doesn’t know it yet)’? Its message - forget the arts, tech is what really matters - struck many as chilling, and it was quickly withdrawn. Yet it echoed a widespread belief: that artists are frivolous, dispensable, and the future belongs only to technology. Margaret Heffernan disagrees.
Remember the ad showing a ballet dancer with the tagline: ‘Fatima’s next job could be in cyber (she just doesn’t know it yet)’? Its message - forget the arts, tech is what really matters - struck many as chilling, and it was quickly withdrawn. Yet it echoed a widespread belief: that artists are frivolous, dispensable, and the future belongs only ...